Cold Brew vs. Iced Coffee
WHAT'S THE DIFFERENCE?
There's iced coffee, and then there's cold brew. Clearly, we prefer one of them--and think that you should too!--but what makes cold brew so good, anyway?
IT'S ALL ABOUT THE BREW.
For starters, iced coffee is pretty much the same as your standard hot cup o' joe. It's brewed hot, then poured over ice and served cold. Sometimes it's brewed a little bit stronger than normal to make up for the dilution that occurs when it melts the ice it's poured over.
Cold brew, on the other hand, is having none of that nonsense. Our cold brew starts with coarsely-ground beans that are mixed with filtered water at room temperature. We let it steep for 24 (!!!) hours, which means stronger coffee and more caffeine. Also, because cold brew never gets heated, the coffee grounds don't release the natural acids and oils that can make regular iced or hot coffee taste bitter. This means that it's super-smooth, less acidic, and full-bodied. And all these things get even better when it's poured over nitro.
CHEERS TO THAT
So there you have it--cold brew is pretty darn good, and we think we make a good thing even better. Want to try it out for yourself? Come find us at the cart or swing by any of the places where we've got it on tap.